Carmel Rancho Shopping Center: Brand Identity

The Carmel Rancho Shopping Center needed a simple yet striking and effective brand identity to showcase the new energy being brought into the center. With a new coffee shop going in, renovations to the grounds and stores, new industries, and coming into the Summer Season, it was the perfect time to debut the new look. We’re eager to see this brand unfold across the center and look forward to its simple application options.

A major goal of this rebrand was to appeal to multiple demographics – from the existing patrons who have been shopping here for years, to the younger inflow of new college students, tourists, and other locals who have possibly overlooked CRSC in the past. We wanted to bring a fresh, bright look to the center to really showcase the changes happening here.

When branding a company that has other brands alongside it (i.e. this logo needs to coexist nicely alongside tenant logos), we try to make a brand as simple and clean as possible. This allows for easier printing, quicker turnaround on approvals for any associated brand materials (in this case, we’re discussing teal blue planters), and overall makes everyone’s life a little easier when transitioning a new brand. We also considered the application on signage, and feel this simple logomark with a clean typeface will be quick and easy to print, but also highly visible and recognizable from the highway. This should result in a more cohesive brand appearance, and will certainly enforce the changes that are happening at CRSC.

We are so excited to be working on a handful of projects within the Carmel Rancho Shopping Center, and are looking forward to providing our branding, creative consultation, web design & photography to continue bringing the businesses here (and new businesses) up to date with what the customers are looking to see! We hope to assist CRSC in positioning itself as a one of a kind shopping experience with new and exciting finds, daily. In the near future, the Carmel Rancho Shopping Center will prove to be a space everyone can come and shop, dine, relax, and enjoy!

 

Coffee Bank: Brand Identity

It’s fair to say we love all the brands we create, however this one was special. Austin and Nicole are from the greater Seattle, Washington area and while they traveled the country in their earlier years together, spent an immense amount of time at various coffee shops. Prior to having a headquarters, coffee shops provided invaluable networking opportunities, somewhat reliable wifi, and inspiration to continue building their businesses. They always dreamed of the day they would get to work with a new coffee shop, an opportunity that (especially for a small town like Monterey) doesn’t come up very often.

When our clients approached us with their idea, they simply gave us their hopes and dreams, and entrusted our enthusiasm and wealth of knowledge about this particular industry to do the rest. This brand, along with everything else we’ve done and will continue to provide to this amazing company, became a true passion project for our agency.

The technical elements of the brand are actually quite simple. We needed a versatile and strong identity. The intention is to create such an icon in this area, the brand will be timeless and never require changing, only small updates to the associated elements. We knew the production cost for all the branded materials were going to be substantial, so to save on costs where we could (so they could be added back into the overall construction of the coffee shop itself!) so to keep the production easier and more cost effective, we opted to bring in the iconic brown kraft paper color (and texture) as it is a print standard and will save them thousands over the years, but will maintain efficiency by having a basic item be almost immediately on brand-message. The little elements like this are what we strive to bring into every identity we create, ensuring your business is armed with a thoroughly thought out, long term identity.

The goal of this brand was to be universally approachable. We removed the “the” from the name as it’s far stronger without it. We further minimized the print costs and color-matching hassles by creating outline icons in a monochrome colorscheme as the only related elements (aside from photography as far as marketing/digital production is concerned).

The Coffee Bank, which is set to open this summer in Carmel, has an amazing story. One that you’ll have to wait to hear about once their website launches and their marketing begins. However, their mission, their story, and their location all lead to the inception of this brand identity. The Monterey Peninsula has needed a cafe that serves delicious coffee, fresh food, and offers a relaxing and inviting atmosphere. It simply doesn’t exist here, especially for a younger demographic.

We have been so thrilled, and honored to get to work with them on nearly every last detail of their brand, their website, their marketing materials, the overarching business model, creative consultation, working with the architects, and especially helping finalize their menu offerings. We are so beyond thrilled for their launch this summer and are so excited to showcase the years of planning and design, upon launch. Stay tuned for more on Coffee Bank, this is one you won’t want to miss.

 

Sotheby’s Christian Theroux: Realtor API Integration

It was such a pleasure getting to explore such a well designed brand identity, especially one like Sotheby’s. We were thrilled to have such effective brand resources available to aid in the stunning design of this website. Unfortunately for us (and our viewers), this website has since been taken offline as Christian does no longer work with Sotheby’s.

The interior pages of this one of a kind website showcased beautiful design elements, unique page layouts, and was still mobile friendly thanks to the partitioning within the pages and block elements! It was a straightforward solution from a development perspective that resulted in the most wonderful final result.

Integration wise, this website connected seamlessly to the full Sotheby’s realty database. We added a realtor wide search as well, so the viewers could sort within all their desired specifications. This unique website was truly a favorite of ours on so many fronts, from the brand integrations, to the endless high-quality content, to the beautiful API integration of the existing listing search functionality. We are currently digging through our archives and plan to replace the backup of this site so we can gather more screenshots for your enjoyment! Maybe by the time that happens, we’ll have an opportunity and the right client who will want a website similar to this. Be sure to let us know if you like the look of this website as we are always happy to utilize reference materials to help create your perfect website.

Leisure By Design: Brand Identity, Web Development

The most successful projects are when the collaboration between our team and the client is open, thought out, and the creative process is respected. Leisure By Design is a kitchen and home design studio located in Seaside that wanted to showcase elegance and simplicity within their brand. Eventually, the goal was to have a recognizable logo mark that could be branded onto their own cabinet line. We explored a variety of logo concepts, typography combinations, and various color schemes, but continually came back to this bold, high contrast scheme of black, white and red. We knew this would allow the brand to stand out across all designs.

From the client’s needs, we established that they wanted to be a trend setter, and disrupt the industry with forward-thinking design concepts. We immediately found that high-contrast black and white imagery pairs perfectly with the brand, and would allow for various graphic elements to be used in tandem with the brand. Knowing their brand would evolve into many printed assets, the brand needed to work across multiple layouts, mediums, and incorporate the various brand elements (dots, leading lines, large drop caps, and dramatic color use).

 

Prim’s: Website Development

The Prim’s Carmel General Store is one of our more recent website projects. We designed their beautiful brand with the intention of applying nicely across all platforms and mediums, allowing Prim’s Carmel General Store’s rebrand to be as successful as possible. Using the brand guidelines we created laid the foundation for this stunning website. We were able to implement classic yet timeless design cues and brand elements without over complicating a simple brand identity.

Their store is still working on updating their POS system to integrate their many sku’s online, so we decided to develop the website with a temporary solution that lays the groundwork for when they do decide to develop their online store with us in the near future. We designed an elegant catalog system on their site to showcase the general store offerings, the multiple categories, and the vast amount of stunning products available from a local, family owned store!

This website is a personal favorite of our team’s, we encourage you to explore it live by clicking here

Hermus Olive Oil: Website Development

 

We designed and developed this website and brand quite a while ago. In the age of technology, that means it’s essentially obsolete. There are so many myths about WordPress, and websites needing to be an expensive, difficult, time consuming venture, but this website is a testament to how that couldn’t be further from the truth.

While the live version may have a few things missing, a few changes, and look slightly less refined than what we are developing currently on websites, it has stayed live nearly two years (partially thanks to 1upCloud), solely being managed by the client himself. This website continues to reliably sell product and operate autonomously for the client with no additional assistance required by a developer.

When it comes to small businesses, and even larger corporations, we always strive to create an asset for your company, that you can actually utilize to it’s fullest potential. We never sell you a product you aren’t able to use yourself, we will never lock you into “required” maintenance contracts. We simply offer them to save you time and make your life easier. Your website is yours, and you should know how to use it.

If you’re interested in getting a site you can actually manage, or simply working with a company that has honest business practices in a modern industry, simply give us a call, we’d love to work with you.

Speaking of the functionality of this site, go over and buy a bottle while you’re at it. We’ve gone through 3 or 4 already and it’s quite delicious. Their standards of quality are bare none and the process in which they produce the oil is just so perfectly justified to the flavors. If you’re a foodie, you’ll have a hard time going back to generics, or even some of your higher-end favorites as well.

 

While this website is not one of our most recent websites, we are incredibly proud of the fact it’s been online exclusively by our client’s own maintenance, and still functions perfectly, is mobile friendly, and continues to sell product.

It is an excellent example of how your investment can pay off if you find the right team, and we encourage you to explore it live by clicking here

when you have a story to tell.