Bud Light: Holiday Campaign

 

We were called very last minute by Bud Light, as another local agency in San Francisco had fallen through on this brief and they only had a day and a half to get this shoot coordinated, shot, and delivered. When working with big brands, often “simple” shoot concepts have many more rules and requirements that add up to a large time investment (and a slower turnaround) than you might expect. This was the case with Bud Light’s Holiday campaign when we worked on it. We had just 36 hours (give or take) to coordinate this entire shoot.

We managed to get in just under the wire, and created what they considered perfectly on brief.

Amazing, this is perfect. Thank you so much for getting these done so quickly, you’ve saved the day

Kari T. on behalf of Budweiser

Life happens, and we can’t always squeeze in a last minute brief, but in this case everything came together perfectly and we were so happy to have the opportunity to work with Bud Light.

California Pizza Kitchen: Crispy Margherita

We were thrilled to work on this brief from California Pizza Kitchen for their new Crispy Flatbread Margherita pizza. Not only was this a great shoot, these little pizza flatbreads are actually delicious when cooked in a convection toaster oven! It was a great midday snack and that always helps to love a product when your’e creating content for it!

We showcased the margherita alongside some ingredients their pizza’s use, and are suggested to top with for a custom flavor! These Margherita’s were perfect for that, we imagine they would be great to serve at parties and allow for a toppings bar, allowing all guests to get their own custom pizza, without any hassle.

After we do a brief for a global brand, we don’t always get to see the content being used. It simply goes off, to be used in a campaign in the immediate or very distant future, dependent upon some corporate red tape. When it eventually does get used, we are lucky to stumble across it ourselves, or be told by friends/family they saw our work. When we never see anything of our work, then get served an ad almost a year after completing a brief? It’s quite a pleasant surprise! We think ” wow, that looks good” then we double take and realize it’s our own content! That’s exactly what happened with our CPK brief – we forgot about it entirely after searching for a few months, then suddenly had an inflow of ads served to us via Pinterest and Instagram! We love creating compelling content, especially for brands who have great products and services.

 

Vichy Cosmetics: Commercial Photography

Most assume that large, worldwide companies would create all media and content in-house, but we’ve found that most prefer working with localized talent across the globe to create one of a kind elements for their advertising. We’ve had the pleasure of working with Vichy cosmetics on three projects, spanning over two years.

Our personal favorite was the Vichy Product Love campaign, that aimed to bring very natural, vibrant elements into the shoot. We chose to bring the product into the stunning Big Sur landscape which resulted in some of our favorite content to date.

It’s always a joy to see our digital creations being applied – whether that be a photo on a box, a logo on a bottle, or a brand translated onto a sign, one of our team’s favorite things is being able to watch our art be shared with the world.

 

when you have a story to tell.